Basic Function

North Coast Seal, Inc. (NCS) operates within the industrial distribution sector, specializing in sealing solutions, rubber, plastics, and metal products. At NCS, the Sales Manager plays a pivotal role in driving revenue growth and expanding market presence. This position is accountable for leading the sales team, developing and executing strategic initiatives, and ensuring excellence across all sales operations. The Sales Manager also serves as a primary liaison between the company and its customers, building strong relationships and delivering exceptional customer experience.

Job Summary/Position Overview

• Lead the sales team to support long-term company growth and market share expansion.
• Drives sales growth by establishing the day-to-day sales activities and effectively managing the customer network.
• Develop and execute strategies to identify new markets, products, and customers.

• Educate customers on product offerings, services, and solutions.

Key Responsibilities

(Including but not limited to or as assigned)

1. Leadership & Team Development

• Establish clear performance metrics and provide continual feedback.
• Lead, coach, motivate, and problem solve the sales team’s individual and collective goals/metrics.
• Promote a culture of accountability, collaboration, and continuous improvement.
• Conduct weekly pipeline meetings to review performance results, continuous improvements, and corrective actions.

2. Sales Strategy & Execution

• Develop and implement comprehensive sales strategies to meet revenue objectives.
• Drive initiatives for new account acquisition while maximizing growth from existing clients.
• Identify and prioritize opportunities across distribution channels, end users, and target markets.  Ensure proper use of CRM, quick quote turnaround, and identify stalled deals.
• Execute company goals for all sales positions.

3. Customer Relationship Management

• Build and maintain strong, long-term relationships with key customers.
• Act as a trusted advisor, understanding customer needs and delivering tailored solutions.
• Perform annual customer survey’s to collect metrics and continuous improvement opportunities.
• Resolve customer issues promptly to ensure satisfaction and repeat business.

4. Market Analysis & Business Intelligence

• Monitor and analyze market trends, competitor activities, and BI Data for future direction.
• Provide actionable plans to adapt strategies and capitalize on emerging opportunities.
• Collaborate with marketing and product teams to align offerings with market demand.

5. Sales Operations & Performance

• Create Annual/Quarterly/Monthly forecast model.  Review/Adjust to ensure accurate visibility and timely updates.
• Manage contracts, pricing strategies, and promotional programs.
• Ensure compliance with company policies and industry regulations.

6. Key Performance Indicators – (KPI’s) Team

• Company Sales Growth YoY (Percentage, GM, $/Sales Order)
• Suspect/Prospect Identification/Contacted per Month (Qty, Percentage)
• Virtual/InPerson Meetings, Tours, Discussions, Presentations (Qty, Percentage)
• New Quotes/Opportunities completed/won per Month (Qty, Percentage)
• Bookings & Invoiced Sales Orders, Monthly ($, Percentage of Goal)
• ERP/CRM – Quote/Sales Order data entry accuracy (Error Rate-Qty, Percentage)

Education & Experience Requirements

• Education:
  • Bachelor’s degree in business administration-sales, or a related field, preferred.
• Experience:
  • Minimum of 5–7 years of progressive sales experience, including at least 3 years managing a sales team.
  • Proven track record of achieving revenue targets and managing high-performing sales teams.
  • Experience in distribution, B2B sales, selling to OEM’s, industrial manufacturers or related industries is strongly preferred.
  • Familiarity with distribution, sourcing and costing in a manufacturing environment.

Skills & Competencies

• Strategic thinking and analytical problem-solving
• Excellent communication, negotiation, and interpersonal skills
• Proficiency in CRM systems, sales forecasting, and performance reporting (HubSpot is a Plus)
• Proficiency in ERP Systems, Quoting, Order Entry, and performance reporting (Global Shop Solutions is a Plus)
• Ability to thrive in a fast-paced, result-driven environment.
• Leadership/Accountability
• Sales Process and discipline
• Data driven decision making
• Coaching and performance development
• Negotiation and strategic selling and ability to close deals
• Communication and cross function collaboration